Privacy Policy (Effective 2026)

A Serene Collection Jewellery (“we”, “us”, “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our website, services, and products globally, including in California, the United Kingdom, and Asia.

1. Scope & Legal Compliance

We comply with applicable data protection and privacy laws, including but not limited to:

• California Privacy Laws
  
  

• California Consumer Privacy Act (CCPA/CPRA) — provides California residents with rights to access, delete, and opt out of the sale of their personal data; requires clear disclosure of personal data practices.
  
  

• California Online Privacy Protection Act (CalOPPA) — requires a conspicuous privacy policy detailing the data collected and how it is used and shared.
  
  

• United Kingdom Data Protection
  
  

• UK General Data Protection Regulation (UK GDPR) — governs the processing of personal data with robust individual rights, lawful processing bases, transparency, and accountability.
  
  

• Data Protection Act 2018 — complements and implements UK GDPR standards.
  
  

• Data (Use and Access) Act 2025 — updates UK data law and the operation of UK GDPR.
  
  

• Major Asian Privacy Laws (where applicable)
  
  We may also comply with relevant Asia region laws when processing personal data of residents in Asia:
  
  

• China — Personal Information Protection Law (PIPL) — requires consent, strict cross-border transfer conditions, and data security obligations for handlers of personal information.
  
  

• Japan — Act on the Protection of Personal Information (APPI) — governs collection, use, and consent obligations for personal data.
  
  

• Singapore — Personal Data Protection Act (PDPA) — sets consent, purpose limitation, and data protection requirements.
  
  

• Other applicable Asian data protection laws may apply depending on where you offer services.
  
  

2. Personal Data We Collect

We may collect:

• Contact details (name, email, phone number, shipping address)
  
  

• Account information
  
  

• Purchase history and preferences
  
  

• Website interactions (cookies, analytics)
  
  

• Marketing preferences
  
  

We collect this data only for legitimate business purposes and with consent where required by law.

3. How We Use Personal Data

We use personal data to:

• Process and fulfill orders
  
  

• Communicate with you about your account and orders
  
  

• Improve products, services, and user experience
  
  

• Comply with legal obligations
  
  

• Send marketing (with consent where required)
  
  

4. Legal Bases for Processing

Under UK GDPR and similar laws, we rely on lawful bases such as:

• Consent
  
  

• Performance of a contract
  
  

• Legal obligation
  
  

• Legitimate interests where balanced with individual rights
  
  

5. Your Rights

Depending on your jurisdiction, you may have rights including:

• Access to your personal data
  
  

• Correction of inaccurate data
  
  

• Deletion or restriction of processing
  
  

• Objecting to certain processing
  
  

• Data portability
  
  

• Opting out of sale/disclosure of information (where applicable)
  
  

To exercise your rights, contact us at the details below.

6. Cookies & Tracking

We use cookies and similar technologies to deliver, maintain, and improve our services. You may choose cookie preferences as permitted by applicable law.

7. Sharing & Disclosure

We do not sell personal data except where required to provide products/services and as permitted by law. We may share data with:

• Service providers (e.g., shipping, payment processors)
  
  

• Legal authorities when required
  
  

• Affiliates for business purposes
  
  

We require partners to protect personal data in accordance with applicable laws.

8. International Transfers

If personal data is transferred across borders (e.g., from the UK to outside the UK or from Asia to other regions), we put in place safeguards such as:

• Adequacy decisions
  
  

• Standard contractual clauses
  
  

• Other lawful mechanisms required by applicable laws
  
  

9. Data Security

We maintain administrative, technical, and physical safeguards intended to protect personal data against unlawful access, loss, and disclosure.

10. Data Retention

We retain personal data only as long as necessary for the purposes outlined and as required by law.

11. Children’s Privacy

Our services are not directed to individuals under legal age of consent for data collection in applicable jurisdictions. We do not knowingly collect children’s personal data without consent where required by law.

12. Changes to This Policy

We may update this policy when required by law or business needs. The effective date will be updated.

13. Contact Us

For privacy concerns, rights requests, or more information:

Email: privacy@aserenecollection.com

Address: [Company address]